Guarantees…You Hate Them…You Need Them…Now They’re Here!

Looking for THE simple and “guaranteed” technique to boost your sales conversions?

Get a guarantee. Or rather, use one.

You see, every marketing piece needs a guarantee of some sort, whether implied or direct…

Because I want to make sure you’ve got the right one for your product, I’ve included a plethora of the most value-adding guarantees below.

Happy Selling!

“I’m so confident that you will be happy with your purchase that you get my 100% Money back Guarantee. If you don’t like the sound of me, what I have to say, what I write about, or you plain think it stinks – I will send you your money back in full and without delay. All I ask is that you spend ___ days trying out my ___.”

“There’s absolutely no risk to you with my 100% “” times your investment”” Money back guarantee. To prove everything I have promised is absolutely true, here is my offer to you: Use the information and techniques in my ___ for a full  ___ months and If the ___ isn’t everything I say it is, if you aren’t absolutely thrilled, if you are dissatisfied in any way shape or form and if you fail to earn at least ___  times your money on the ___ price within ___ months of purchasing it, simply send it back in a resalable condition for a prompt courteous refund. No questions asked… and keep the free bonuses. Yes, I’ll give you 100% of your investment back less postage charges. You are legally 100% protected – what could be fairer than that”

“SEND NO MONEY. If at the end of  _________ days, you decide not to keep the book, simply return it without obligation.”

“If you decide to subscribe ___ and I bet you will, once you see how genuinely informative, useful and valuable proves to be you’ll get a full year for only $ (a $ discount off the regular price for home delivery). But if not, just return our bill marked cancel and pay nothing. You can’t lose. Any risk is mine. This is a win-win situation for you. And, as is the policy of all the products we sell in our company, my ___ carry an unconditional, money-back guarantee. If my  are not everything that I have said they are and you are not in fact overly satisfied, you will receive every cent of your money back, no questions asked. ”

“Subscribe today. If you think your first issue or any issue ever doesn’t deliver at least $ worth of ideas and information, you can tell us to take a hike. We will cancel your subscription and send you a prompt refund for all un-mailed issues, no questions asked. We won’t be happy to know we failed your value-test, but that will be our problem, not yours.”

“A shamelessly irresistible, doubly better than risk-free proposition: If you decide to cancel your attendance anytime up to ____pm on Day of the live event (which, quite frankly, is highly unlikely), I want you to keep the $ as my gift for signing up in the first place.”

“There is absolutely no way that you can lose except by not taking me up on a free 30-day examination of. I personally guarantee that you’ve never heard anything like it. If you aren’t within days after receiving the program, simply return it and owe nothing. ”

“If you decide to keep it, well bill you in four easy installments of just $ each. That’s a total of only $______, not even a drop in the bucket considering that the secret on page alone will save you thousands of dollars a year immediately.”

You risk nothing. You have the right to a prompt and full refund at any time even after you’ve read the _______or received all the issues from your subscription. Fair enough

“My ______ comes with no-questions, no-quibbles, One-Year money back guarantee. If for any reason, you find that my course isn’t perfect for you, just send it back any time within ONE FULL YEAR, and I’ll buy it back from you at the full purchase price. You have up to a full year to use and profit from my _______ without any obligation to keep it to make sure that it is everything I say and more.”

If you’re not completely convinced that can help you foresee the changes that will affect your life and money in the years ahead or if you decide can’t help you in the months to come just let us know after reading the first issue and the bonus reports. Well refund every penny you’ve paid. And the reports are yours to keep and profit from.

“Try _______ at my expense for ____ days. You pay nothing until you’ve tried and applied the specific, immediately useable tactics that ______ teaches. If the program hasn’t paid for itself many times over by the time the ____ days are up, pay nothing and return it. Only if the program makes a significant contribution to your bottom line after ____ days we will bill you only $ (regularly $), plus shipping, handling and applicable sales tax.”

“My 100% money-back guarantee is yours for the term you select. So take the bigger savings and the extra FREE bonuses you get with two-years of my service. Because Ill return your money  and you get to keep everything I send you  even if you wait until the next-to-the last month of membership to tell me, Sorry , I’m not happy with your service.”

“You’re fully protected by our iron-clad money-back guarantee: If you decide that your membership and _________ aren’t for you, just let us know at any time during your membership period. We’ll send you a prompt 100% refund of every penny you paid. That’s a full refund, not partial or pro-rated. All the issues and the bonuses are yours to keep even if you cancel. Could any offer be fairer than that?”

“If you’re not absolutely thrilled with your order from   for any reason at all well cheerfully replace your order or refund your money, whichever you prefer.”

“I absolutely guarantee if you stick with me the full 12 months and take action on  ______ youll make at least 10 times your investment. If you don’t, you’ll get every red cent you paid me refunded to you, no questions asked. All I ask is you prove to me you made a good faith effort to take action on my advice.”

“If you don’t agree that this is the most impactful, eye-opening, and profitable seminar you have ever attended, simply tell me and I’ll issue you a 100% refund on the spot plus I’ll give you an extra $100 for your trouble.”

“If you decide to keep the ____, you can pay for it in a few easy installments. If not, sent it back (at our expense), and you’ll owe nothing. Either way, I’d like to send you a free gift just for giving it a try.”

“If, after reading your three free issues, your verdict is no thanks, that’s okay, too. It really is. Just write cancel on our invoice and pay nothing, owe nothing.”

Here’s the best guarantee you’ve ever seen! Ask for a refund at any time and a check is on its way to you for the full amount even if you cancel on the very last day of your subscription. Keep everything I send you. Every ____. It’s all yours FREE forever! I can’t be any fairer than that. Re-read the above paragraph for loopholes if you like. You won’t find any. My money-back guarantee is absolute. That’s how sure I am you’ll profit like crazy from ____. See if I’m right.

“Once you receive your free issue, the next move is up to you. You can continue with _____ at the special low rate of $ for (___ more issues). Or simply write Cancel across your bill, send it back and owe nothing. The free issue is yours to keep with my thanks for giving ____ a try!”

“As you know, I will never consider your purchase binding until you’ve had time to preview all of this material and put it into action. So, use what you learn for ___ days. Then, if it doesn’t have a significant tangible impact on your advertising results, just return it for a full refund, no questions asked! Frankly, there’s really no reason not to order yours today. Just Imagine… All of the risk is lifted from your shoulders and placed squarely on mine. Join today.”

“If  is not absolutely everything I claim it to be…send me an immediate email and I will not only give you a prompt, no-hassle, no-questions asked 100% refund, but I will even let you keep  plus all the bonuses as my way of saying “”thank you for trying . ”

“I am so completely convinced that this is the best investment you could ever make for your ____ that I am going to take all the risk away from you, at this very moment. I will even go so far as to say that if you are not 120% satisfied with ____ within ____ days… I want you to immediately return the ____ for a full refund of your entire purchase price.  You can even keep every one of the added bonuses as my way of saying “”thank you”” for just trying ____! How’s THAT For A 120% Risk-Free Guarantee”

“GUARANTEE: If the ____ is not everything that we say it is and you are not completely satisfied with it, then we will refund every penny of your money with no questions asked. That’s more than a guarantee, that’s a promise.”

“Here’s how it works: Order ____, and use them as if you owned them. If for no reason at all, you aren’t completely satisfied after  entire months ( by which time I had ) – just send back then ____ , in any condition, and I’ll personally guarantee you get a complete refund of your purchase price by return mail, No questions asked. No hassles or forms to fill out. No problems at all.”

“There are no catches to this offer. There is no fine print. Simply order the ____, learn from them for ___ months and send ___ back in any shape, for a complete refund if you aren’t utterly blown away by them. No questions asked. No hassles. You control everything!”

“You get my double money-back guarantee! If you’re not happy with this program for any reason, I want to buy it back. Period. No questions asked. If, at the end of one full year, you haven’t earned at least 10 times what you paid for it, I’ll give you your money back! You cannot lose with my double guarantee.”

“Of course your investment is 100% guaranteed. In fact, if you are ____, and this doesn’t change your mind about _____, I insist you return it for a full and complete refund.”

“You have our absolute guarantee that once you’ve tried and applied the concepts, if they Don’t work for you within  months and not only work, but give you tools to quadruple your , then you need only send it back for a complete and immediate refund.”

“All ____ are guaranteed to last you a lifetime. In fact, if you’re unhappy with any ___ you buy from ____ for any reason whatsoever — including breakage — simply return it and we’ll cheerfully send a 100% refund of every penny you’ve paid. No questions asked. No hard feelings either. What could be fairer than that?”

“I know my ____ is everything, I say ____ and more. But of course you don’t know that yet, and why should you believe me So, just to erase any doubts you may still have, I offer you my personal unconditional  day money back guarantee. If at any time within ____ days after receiving my ___, you want to return it for any reason — Do It! I’ll send you a complete refund immediately – no questions asked, no hassles!”

“Still not convinced ____ is the best deal on the market? Don’t Decide Now! Buy it, try it for a few days and if you still don’t think ___ is worth every penny, we’ll buy it back! ”

“I personally guarantee that, if you follow the ____ exactly as I outline in the ____, you will. And, I’ll give you ____ days/months to try it out. If within a year you aren’t 100% completely satisfied, let me know and I’ll issue you an immediate, no hassle, no questions asked refund right on the spot.”

“If you do not get the _____ you want or if for any reason you don’t feel that this is the most impactful, eye-opening, book you’ve ever read, simply tell I and I’ll issue you a 100% refund immediately.”

“I personally guarantee that if you make an honest effort to try just a few of these proven secrets for yourself, you’ll make at least 100 times your investment back in spend able cash flow within the next  to  . Plus, you’ll also at least DOUBLE your free, spare time to spend however you choose during the next ____ months. That’s right, 100 times your investment back plus double the freedom and spare time. You’ve got full ____ months to prove to yourself that these secrets are for real. But if you aren’t 100% satisfied, let me know and I’ll give you an immediate, no questions asked, no hassle refund on the spot. ”

“When you get ___, you get a 100% money-back guarantee. That means that you can learn how to ___, and get ___ free bonuses — but if you are dissatisfied for any reason whatsoever, then simply tell us, and you will be issued a prompt and courteous refund.”

“You can’t lose with our 100%, ironclad, money-back guarantee If for any reason, you aren’t thrilled and satisfied with your purchase, just contact us within ___ days and we’ll refund 100% of your purchase price. What we’re saying is don’t decide now if ___ is right for you. Try it out for -_____ risk free.”

“Our guarantee is simple: Try ___ out for yourself. If you don’t agree that ___ can substantially, ___ , ___, and ___, just drop us an e-mail within 60 days and we’ll refund your money – no questions asked.”

“100% Money-Back Guarantee I insist that you order ___ entirely at my risk. That’s why this collection comes with a Risk-Free, 100% Money-Back Guarantee. There’s absolutely NO RISK on your part. ”

“You can’t lose with my 100%, my word is my bond, money-back guarantee Your satisfaction is assured through my no risk, you-can’t-lose, 100%, no-questions-asked, my word is my bond money-back guarantee. If for any reason, you aren’t thrilled and satisfied with your purchase, just contact me within  ___ days and I’ll refund 100% of your purchase price. ”

“So here are my TWO “”RISK FREE”” and “”THE RISK’S ON ME”” Guarantees: 1) A Flat-Out, Unconditional, NO-RISK, Iron Clad, 90 Day, No-Questions-Asked, Money-Back Guarantee, Period I just flat out know that the material you’re gonna get from my  is SO GOOD, that once you’ve read and see what I’m talking about you’re gonna be blown away! I want you to have absolutely NO RISK involved in this decision. Which brings us to the second Guarantee: 2) An UNHEARD of — the “”RISK’S ON ME”” — if my material doesn’t enable you to ___, I’ll give you ALL your money back, plus for taking the time to “”check me out.”” ”

“30 Day – 100% MONEY BACK GUARANTEE If you buy the — and within 30 days don’t feel it lives up to its promises, your money back, no questions asked.”

“While I don’t believe this  ___ needs to be guaranteed – after all, the value you will receive from this knowledge far outweighs the low investment you will make now… you are welcome to take a full 30 days to examine the information. If, during that time you are not entirely convinced that this  has … if for any reason it does not live up to your expectations or deliver what I say it will, simply contact me and tell me why… and I will gladly enable a full refund of your investment. You get to keep the ___ Free . I can’t make it any better than that!”

“Your “”No Questions Asked, Full Money Back””  ___ Day Guarantee If this ___  does not provide you with ___  to your utmost satisfaction I will personally provide a full no questions asked money back guarantee. What’s more I will give you 90 days from the date you purchase to get your money back. If you are not satisfied just let me know. ”

“That’s right! Try ___ for a full ___ days, RISK-FREE. If you feel that you didn’t get your money’s worth, even with all the___ , I will give you a full refund PLUS I’ll allow you to keep the product and most of the bonuses. ”

“What I Guarantee I won’t guarantee this ___ will win you a Pulitzer or Nobel Prize. But, I do promise that if you follow the steps and advice, you WILL. In fact, I’m so confident that you can succeed in ___ , that I will return your money, IN FULL, for  ___ months”

“I give you my honest word that when you order ___ , and if you apply the power into your ___, you will ___, or your money back…guaranteed.”

“Our “”love it or shove it”” money back guarantee and the policy is simple. If you want a refund for ___, just email and we’ll process an instant refund and stop any future charges. This refund is valid for the entire life of your membership. And you don’t need to give us any reasons either. Just say “”Hey, cancel my charge”” and we will. Just let us know before the next billing period, and we’ll stop any future charges. This totally reinforces our zero-risk policy. When you join this site, you have no risk! It really is as simple as that.”

“And of course, what would a ___ be without someone to stand behind it? There is a guarantee. This one is simple: If you don’t like it you have ___ days to ask for a refund no questions asked.”

“The ___ results from using the tips and ideas in this book have been attested to by ___. This makes it possible to offer you a no questions asked money-back guarantee. After  ___ days, if you are not satisfied with the return on your investment, send me an e-mail or call me at ___ and you will receive a prompt and courteous refund. ”

“Your satisfaction is assured through my no risk, no-questions-asked, money-back guarantee. If you aren’t satisfied, contact me within ___ days and I’ll refund 100% of the purchase price.”

“GUARANTEE: If you are not satisfied with ___ for any reason, then simply contact me and I will issue you a prompt refund. No questions asked. No hassles. That’s more than a guarantee, that’s a promise.”

“Each purchase is backed by ‘s “___”love it or shove it”___” 100% money back guarantee … you MUST be satisfied!”

“GUARANTEE: If  ___ is not everything that we say it is and you are not completely satisfied with it, then we will refund every penny of your money with no questions asked. That’s more than a guarantee, that’s a promise.”

“Get the ___ today and if you decide any time in the next ___  days that you don’t want, like, need, or just hate what I sold you – just let me know and I’ll give you a full refund. No quibble, no questions, I’ll just do it. ”

“100% money-back guarantee. If you are not honestly happy with our ___. Take ___ days to decide if you like the results you’ll experience with ___. If, for any reason or for no reason at all, you aren’t completely satisfied during that first ___ day’s trial, just email me with your request for a refund. I’ll personally guarantee a full credit of the entire purchase price. That’s more than a guarantee, that’s a promise! How can I offer this Because I know you will be satisfied”


5 thoughts on “Guarantees…You Hate Them…You Need Them…Now They’re Here!

  1. I always struggle with whether or not to offer a guarantee. I seem to always get those serial refunders that want their money back only minutes after they purchase

  2. First off I would like to say excellent blog! I had a quick qutsieon that I’d like to ask if you don’t mind. I was interested to find out how you center yourself and clear your mind before writing. I have had a hard time clearing my mind in getting my thoughts out. I truly do enjoy writing but it just seems like the first 10 to 15 minutes tend to be lost simply just trying to figure out how to begin. Any ideas or hints? Thanks!kim recently posted..

    1. Hi Hokr,
      It is actually okay to allow yourself 10-15 minutes to de-stress, release anxiety, and get into the writer’s flow. Part of what writers experience is the pressure more commonly known as “fight or flight” syndrome because we put so much pressure on ourselves to create masterpieces in seconds flat. No one truly does that so try placing less pressure on yourself and just doing it for the enjoyment of it all. =)

      That being said, I absolutely love imagining that I am “becoming” the person who is reading the sales copy when I am writing. If you ever find yourself REALLY stuck try emotional freedom technique (EFT) or neuro linguistic programming (NLP). I swear by both!
      Great question!


  3. Hi Sonicy,
    If you are getting as many (or close to) guarantees as you are “buyers” then you might consider looking at your sales copy…

    What is it promising?
    Does it match what you are delivering?

    And then use a critical eye to look at your products quality…
    Are you delivering the highest possible quality?
    Is your product easy for ANYONE with basic knowledge (in a given field) to use?
    People want easy, effortless, simple, fast RESULTS.

    How fast does your product deliver RESULTS?
    If you need a full-cycle sales funnel review just let me know. I’m happy to check out what is going on with your sales funnel and be of assistance!

    Good Luck!

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