Similes Make Me Smile (and your clients too!)

Similes are a VITAL part of sales copy

They anchor your product to a feeling from a situation that the general population can visualize, and they bring your copy alive…so alive that an image is produced at the back of your clients mind in their Reticular Activating System so here are a few you might consider using next time you are looking to give your client the ultimate sales copy experience!

A bird in the hand is worth two in the bush

“A photographic memory, but the lens cover is glued on”

A Stitch in time saves nine

Agile as a monkey

Alike as two peas in a pod

An eye for a eye; a tooth for a tooth

As thick as mud

Bald as a baby’s backside

Bald as a badger

Bald as a coot

Big as a bus

Big as an elephant

Bigger than life

Black as a sweep

Black as coal

Black as night

Black as one is painted

Black as pitch

Blind as a bat

Blind as a mole

Bold as brass

Brave as a lion

Bright as a button

Bright as a new pin

Bright as Alaska in December

Bright as day

Bundles of cash

Busy as a beaver

Busy as a bee

Busy as a cat on a hot tin roof

Calm as a millpond

Clean as a hound’s tooth

Clean as a whistle

Clear as a bell

Clear as crystal

Clear as mud

Cold as ice

Common as dirt

Cool as a cucumber

Crazy as a loon

Cunning as a fox

Cut through the Bull

Cut to the chase

Cut to the bone

Cute as a bug

Cute as a button

Cute as a cup cake


One thought on “Similes Make Me Smile (and your clients too!)

  1. It does really make a client smile as to the “similes” that your using. I just wonder if there’s any more thing that I can probably do to be as effective sales writer just like you do. I must admit that you really do have that empowering idea which I also want to have though I may be a little old but then opportunities doesn’t stop from there. As long as you had that determination then there’s no reason for you to just be sitting there and wait for your government incentives.

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