Top Advertising NLP Lies You Heard in Ivy League Business School
Stop and pay attention because if you fail to easily leverage the power of NLP advertising properly, you may as well sit and watch your money flush down the drain.
In fact, the more you think about mastering the use of NLP, or hiring an NLP writer the more you’ll realize that the following lies sap your power—and stem from pricey college advertising classrooms—which is why top advertising execs keep NLP writers, and Master NLP Practitioners on speed dial.
As you sit here reading this you have a few choices–you can keep thinking about work, realizing how exhausted you are of trying to sell, wondering why your competitor is seeing the results you truly desire…
Wouldn’t you rather make the intelligent decision to begin dreaming about how you can easily reach the pinnacle of business success right now, and take a few minutes and invest time in your profitable future now by avoiding the most obvious traps that your advertising professor mistakenly sold you.
NLP Advertising Lie #1: Use “I” and other “proper English”—
While you may have been led to believe that using the personal reference, ‘I’, is more “professional” than focusing on the other person— using the terms ‘you’ and ‘your’—nothing could be further from what has been revealed as the truth. In fact, using NLP advertising is all about targeting your potential client in the exact FRAME they exist, right now, and they don’t believe that they are speaking to themselves…they believe that you are speaking to them. Adding YOU anchors the face to face rapport to your story, message, and brand. You can dramatically boost the sales you see rolling through your door, and the praise you hear from clients by creating conversational hypnosis infused NLP advertising.
New NLP Advertising Rule #1: Use informal, conversationally hypnotic language in your NLP advertising delivers the results you want to see—don’t tell your advertising professor because he might feel bad for leading you wrong.
NLP Advertising Lie #2: Use “movement” or “action” in everything—
Many successful business owners, NLP sales professionals, and advertising professionals have heard this—and lived by it—and then approached me wondering why their results remained as stale as last year’s Christmas fruit cake.
Before you decide to indulge in the “ease” of NLP advertising using only kinesthetic (action) words remember that fewer than 10% of the population is primarily kinesthetic.
For those new to NLP advertising—or who might like a refresher on using primary representational language in NLP writing for the specific purpose of advertising–people who are primarily kinesthetic feel more rapport (read short term and long term trust) with the people BEHIND the services or products that are sold using KINESTHETIC representational language because Kinesthetic words (emotional feeling/touch) allow you to easily incite instant action—i.e. a sale—just by using that same kinesthetic language. Auditory customers or those who understand the world primarily through sound represent another 15-20% of the population, while people with a primarily visual representation of the world represent an incredible 70-75% of your potential clients.
Your potential customer is primarily one, but a full mix of all three (plus olfactory (smell) and gustatory (taste) which means that using submodality words from all three primary representational languages (visual, auditory, kinesthetic)
Knowing this fact allows you to stop and realize that your client must visualize, hear, and fully imagine the emotional and physical results that your product or service delivers if you want to truly leverage the power of NLP advertising writing to see results.
New NLP Advertising Rule #2: Use all three primary representational languages (all five when it speaks to reason) to resonate, build rapport, incite instant action so you begin to see more sales. Remember that your NLP writing allows the client to create that full-imagery—sounds, pictures/movies, touch, feeling, taste, smell—and anything else you can add.
NLP Advertising Lie #3: Use fear all the time in advertising
Yes, I will admit, that fear may deliver the results that you desire in a fair number of cases but not in all.
NLP advertising allows you to easily align with your client in more effective ways—just as this article has reached you where you sit reading now—by leveraging NLP language patterns, open nested loops, and making visual references to a “friends” story.
New NLP Advertising Rule #3: You want result—you’ll need more than universal problems and fear.
Sooner or later you’ll realize that Master NLP Practitioners, NLP advertising experts, and NLP infused conversationally hypnotic sales copy writers know more than just the NLP patterns that you believe get you results—we understand how to leverage the power of NLP advertising because the top 1% in the world—we are more than just “advertising gurus” or “sales drivers”—we are marketing and sociology neuroscientists who know how to produce results.
When you know that you’re company, project, or practice is worth the investment to make the changes your NLP advertising needs so you begin to see the profits you truly desire just email me at firstname.lastname@example.org
Make Today Amazing!
Master NLP Practitioner, Conversational Hypnotist, and Internationally Ranked NLP Infused Advertising Writer (Top 1%)