“Obviously NLP Hypnotic Sales Copy Works. Fact is Top Ad Agencies Use it to Drive Higher Sales All the Time…
And Naturally, You Want to See More Sales this Month, and Beat Your Biggest Competitor, Or You Wouldn’t Be Reading This…”
What are both of these powerful sentences examples of?
The type of Assumptive Openings you should consider weaving into your NLP advertising and marketing sales copy.
What is an Assumptive Opening?
Most simply put, it’s an NLP language pattern that allows you to connect something they already know to be true, with a statement you want them to believe.
Where should you use these?
Everywhere you need to change your customers or clients belief before they’ll buy from you.
How do I craft my own assumptive openings?
Here’s where it becomes a bit tricky, but by following the template below, you’ll be able to infuse this powerful NLP advertising language pattern technique anywhere you want to increase sales.
Step 1: Choose a word that implies that what you’re about to say is ALREADY TRUE
Words and phrases you can use to start your Assumptive Openings sentence include:
Now more than ever
Many people agree
(Doctors/engineers/lawyers/tax accountants) agree
For this particular example, I’ve chosen the assumptive word, “Surely“.
Step 2: Write the new belief you want them to agree with
(SURELY) our widget 3000 is the best your money can buy…
Step 3: Insert an embedded command
Now here’s where the NLPHypnoCopy patterns outshine the competition. Instead of simply stating a related fact, question or compliment–we increase the prospects desire to take action with an EMBEDDED COMMAND
(Surely)(our widget 3000 is the best your money can buy) so if you’re ready to get BENEFIT, BENEFIT, BENEFIT, then you’re ready to click the BUY button now.
(From here I would lead into a short blurb about how “you’re not committing, you’re only trying it. In fact, you get to prove how much BENEFIT you’ll gain for a full XX days, and if for any reason, you decide you want your money back, I’ll personally return it within 24 hours…”)
If you have any questions about how you can put powerful NLP language to practice so you see more sales in your business, please do feel free to contact me at firstname.lastname@example.org